Senior Copywriter at McCann Canada
Kids Help Phone: Feelings to Text
Emergency room visits due to self-harm had increase 975% over 6 years, but still, only 1 in 10 texts to Kids Help Phone were about self-harm. Many young people were struggling alone because finding the words to talk about self-harm can be scary and confusing.
So, we removed that barrier and created an interactive digital platform that helped young people struggling with self-harm generate a first text to Kids Help Phone without having to say or type a single word.
Product Demo
Case Film
Case Board