Senior Copywriter at McCann Canada

Kids Help Phone: Feelings to Text

Emergency room visits due to self-harm had increase 975% over 6 years, but still, only 1 in 10 texts to Kids Help Phone were about self-harm. Many young people were struggling alone because finding the words to talk about self-harm can be scary and confusing.

So, we removed that barrier and created an interactive digital platform that helped young people struggling with self-harm generate a first text to Kids Help Phone without having to say or type a single word.

Product Demo

Case Film

Case Board

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