Wendy’s: Space Potatoes

Wendy’s wanted to let everyone know they make their fries with Canadian potatoes at a time when everyone was leaning into Canadian pride in the face of tariffs.

So, instead of telling people we grow them in Canada, we told them we grow them somewhere far, far away.

Campaign Video
Before you ask… nope, not AI. This was created practically with a scale miniature, CGI, a volume wall, and an astronaut playing in a kiddie pool full of dirt and potato plants.